Pets for Patriots Ad Campaign
Pets for Patriots is a non profit organization who helps veterans adopt shelter animals in need. We were tasked to come up with an ad campaign which would bring brand awareness to Pet’s for Patriots as well as solicit donations.
Role: Art Direction, Graphic Designer
Tools: Photoshop, Illustrator, Stock Photography Websites
Credits: Copy by Linsey Dodaro
As a team, we determined our target audience for both of these objectives to be pet lovers and patriot supporters—which was definitely a challenge since you typically appeal to these groups in two very different ways.
Our solution was a campaign that uses heartwarming imagery in combination with copy to show and tell the audience how shelter animals and veterans can benefit each other.