When reBuy launched into the Italian and Spanish markets we also created country specific Facebook pages. The goal of these was post content about reBuy to establish trust in those markets and communicate reBuy’s unique selling points.
As part of the content strategy, we created a series of images which would be funny, memorable, and sharable on Facebook.
I sourced the images from stock websites and previous in-house productions. One challenge of the design was creating something which would work in multiple languages.
Additionally, I wrote the original copy in English and worked with the country managers to translate the concept into their native language.
The marketing team was happy with how the content performed for the launch, so we also adapted the designs for the German, Dutch, and French markets.